Max made its debut in 1986 in Auckland. A lot has changed since we first started out, in our lives and the fashion industry, but one thing remains the same – we’re a company proudly run by women, for women.

Our collections are consciously curated – we offer timeless, high-quality fashion, accessories, footwear, and lifestyle products, designed by our team and our creative community. We’re bringing a fresh and mindful approach to style and lifestyle, because style isn’t worn – it’s lived.